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Video Storytelling vs Written Appeals for Donor Conversion Rates

Video Storytelling vs Written Appeals for Donor Conversion Rates

Video Storytelling vs Written Appeals for Donor Conversion RatesJuana Dillon
Published on: 25/09/2025

Boost your fundraising with video. Video storytelling has a 37.2% conversion rate, nearly 100x more effective than written appeals (0.4%). Donors also retain 95% of a video's message, creating stronger emotional connections.

Comparison
Build a Thriving Cultural Heritage Group Membership with Reliable Revenue

Build a Thriving Cultural Heritage Group Membership with Reliable Revenue

Build a Thriving Cultural Heritage Group Membership with Reliable Revenue
Juana Dillon
Published on: 24/09/2025

Cultural heritage groups often face tight budgets. This post details how to build reliable monthly revenue through tiered membership programs with valuable lifestyle perks, which can increase donor value by 42% and ensure long-term financial sustainability.

FYI
How New Orleans Mardi Gras Krewes Generate Revenue Between Parade Seasons

How New Orleans Mardi Gras Krewes Generate Revenue Between Parade Seasons

How New Orleans Mardi Gras Krewes Generate Revenue Between Parade Seasons
Juana Dillon
Published on: 18/09/2025

Discover how New Orleans transformed Mardi Gras into an $891M year-round economic engine. Learn about the strategic diversification in manufacturing, tourism, and retail that creates a non-seasonal powerhouse and offers key lessons for any seasonal business.

NOLA
Volunteer Fire Department Fundraising: Events vs Emergency Services Revenue

Volunteer Fire Department Fundraising: Events vs Emergency Services Revenue

Volunteer Fire Department Fundraising: Events vs Emergency Services RevenueJuana Dillon
Published on: 22/08/2025

Volunteer fire departments find pancake breakfasts (8-19% of budget) unsustainable. EMS transport billing is a better alternative, generating $650+ per transport and potentially covering over 25% of operating costs for a more stable funding model.

Comparison
Addiction Recovery Fundraising: Insurance Gaps vs Treatment Center Revenue

Addiction Recovery Fundraising: Insurance Gaps vs Treatment Center Revenue

Addiction Recovery Fundraising: Insurance Gaps vs Treatment Center RevenueJuana Dillon
Published on: 21/08/2025

Addiction treatment faces a funding crisis due to major insurance gaps. Medicaid funds 28% of care, but Medicare excludes residential treatment. This forces nonprofits (1% margins) to rely on fundraising (5-15% of revenue) to provide essential services.

Comparison
Women's Shelter Fundraising: Grant Dependence vs Crisis Center Revenue

Women's Shelter Fundraising: Grant Dependence vs Crisis Center Revenue

Women's Shelter Fundraising: Grant Dependence vs Crisis Center RevenueJuana Dillon
Published on: 20/08/2025

Women's shelters face a funding crisis, relying on unstable government grants for up to 85% of their budget. Diversifying revenue is crucial for sustainability, especially since shelters provide a 151% social return on investment.

Comparison

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